Alameda 4th of July Parade

Media Road Directions

There are three media access locations for the 4th of July Parade.  These locations were selected to provide the media with live-feed opportunities as well optimal photography points.

1. VIP interviews before the parade
2. Morning broadcast location
3. Noon-time broadcast location

VIP INTERVIEWS: 

Before the parade begins, VIPs and dignitaries will congregate at the parade route starting point.  Media are encouraged to visit the VIP staging area and share a cup of coffee with us.  Interview opportunities with VIPs are from 8:30 to 9:45 AM.

The VIP area is in the parking lot of Jim's Coffee Shop near the intersection of Park and Lincoln in Alameda.  A back entrance to the parking lot is advised given that the start of the parade route is Park and Lincoln.

Directions: 

• From I-880, exit on the 23rd Avenue Exit in Oakland
• Follow ground streets to 29th Avenue
• Take the Park Street bridge into Alameda
• Turn right onto Pacific (5th street after crossing the bridge)
• Turn into first parking lot on your left.
• VIP area is in the adjoining parking lot

MORNING BROADCAST LOCATION: 

Parking for news vans has been reserved at the intersection of Park and Central.  The parade route goes up Park Street and this broadcast location has the newly renovated art deco Alameda Theater as a backdrop.  Since the parade moves up Park Street, to get to the live-feed area you need to take a short series of back streets.

Parking is within cabling length to the parade sidewalk.  Risers for cameras will be provide.

Directions: 

• From I-880, exit on the 23rd Avenue Exit in Oakland
• Follow ground streets to 29th Avenue
• Take the Park Street bridge into Alameda
• Turn left onto Clement (2nd street after crossing the bridge)
• Turn right onto Broadway (2nd intersection)
• Turn right on Central (5th cross street)
• Look for reserved news van parking

• If going from the VIP interview location
  • Take Pacific west to Oak
  • Turn right on Oak
  • Turn right on Buena Vista
  • Turn right onto Broadway (2nd intersection)
  • Turn right on Central (5th cross street)
  • Look for reserved news van parking

NOON BROADCAST LOCATION: 

Parking for news vans has been reserved at the intersection of Central and Webster.  The parade turns at this intersection and has the 19th century Croll's Building as a backdrop.  Since the parade routes through this intersection, to get to the live-feed area, you need to take a short series of back streets.

Parking is within cabling length to the parade sidewalk.  Risers for cameras will be provide.

Directions: 

• From the morning news areas
  • Go west on Pacific to 6th Street
• From Oakland
  • Go through the Webster Tube into Alameda (Broadway exit off of I880)
  • Turn right on Pacific
  • Go west to 6th Street
• Turn left onto 6th Street
• Turn left on Central
• Turn right on McKay Avenue
• Turn left immediately into the shopping mall parking parking lot and drive straight through the lot onto Webster