Media Resources

This page is reserved for members of the media who need resources for reporting on the Alameda Mayor's Fourth of July Parade. All materials on this page are copyrighted, and available to the media only.

Background information:

The Alameda 4th of July Parade is one of the largest and longest Independence Day parade in the nation. With over 170 floats and 2,500 participants who travel a three mile route, the parade has become the central activity of the Bay Area's Fourth of July weekend.

The parade boasts the longest route in the United States, drawing over 20,000 spectators from the region. Parade entries cross the full spectrum of Bay Area residents includes:

  • Equestrians
  • Dance troops
  • Floats and antique cars
  • A large variety of bands

Many community members host front yard barbeques where their friends and family come together to watch the Parade. It is a tradition for many families to return to the same spot along the Parade route to celebrate the Fourth of July year after year.

The Mayor’s 4th of July Parade was voted the “Best Hometown Celebration” for 2007 and "Best Hometown Parade" for 2008 by the East Bay Express. They proclaimed the parade “…a bit of Kansas right here in the East Bay.”

BEST HOMETOWN PARADE 2008 Alameda Fourth of July Parade

"Everybody loves a parade, and Alameda's annual Mayor's Fourth of July extravaganza — always on July 4, no matter what the day, natch — attracts some 20,000 spectators, or roughly one-third of the city's population. Everyone and then some are there to wave flags and witness color guards, marching bands, baton twirlers, classic cars, horses, politicians, veterans, and floats, floats, floats. The parade route is longer than three miles, allowing the city to claim it as the longest parade procession ever, which no one bothers to challenge. Families and friends lucky enough to live on the parade route host barbecues as the spectacle winds past, while others from Alameda and throughout the Bay Area contentedly nab spots along coveted stretches of Park Street, Grand, Central and Otis for optimal viewing. This event epitomizes Americana at its finest and is the best hometown parade going in the East Bay, no question. Makes you proud to be an American."


Barbara Price

This year's parade


All activities occur on July 4th, 2012

Alameda Race:

Starts at 9:45AM (www.alamedarace.com)


Starts at 10AM

Grand Marshal:

Christopher Seiwald


Christopher Seiwald is a 25 year resident of Alameda and the founder and president of Perforce Software, an Alameda company started in 1995 and now employing 250 people worldwide, and the owner of the Little House Cafe. In addition Mr. Seiwald is active in the Alameda community having served as president of the Alameda Soccer Club and as the chair of the Alameda America's Cup Committee. Mr. Seiwald also heads the Perforce Software Foundation, which has sponsored the Little Ice Rink and supported many Alameda charities. Mr. Seiwald lives in the gold coast area with his wife and children.



Thumbnails appearing here are links to higher resolution photographs.  Right-click on the photograph and select "Save target as ..." (Internet Explorer) or "Save link as ..." (Firefox).  To view the higher resolution image, simply click on it.

AMP Antiques

The 2012 parade helps celebrate Alameda Municipal Power's 125th anniversary. They provided us with two photographs from their early years. Righ-click on either to download a high-rez version.

An early electrical plant, somewhere around 1900 An Alameda Pole Cat

Parade Committee

Alameda 4th of July Parade committee members (left to right, right-click to download press-ready image): 

Front Row: Dominic McKenna, Cheryl Mannix-Smith, Dan Mark, Nicole Santilena, Betty Dittmer, Sherilyn Escoto, Mark Sorensen, Jeff Cambra
Back Row: Sam Sause, Jim Franz, Jerad Kissack, Barbara Price, Michael Delucchi, Wendall Stewart


Well's Fargo Stagecoach


Photos by Ed Jay Photography

Typical Parade Entries

Marines and Colors ROTC Rifle Squad Zap Cars
Chaplin on Scooter Carriage Bagpipe Player
Marching Band Drummers Marching Band Horns Marching Band Flutes
Horse Ballet Cowgirl Cowboys
Music Float Music Float Kids on Bikes
Mexican Float Antique Fire Truck  



Parade committee and dignitaries

Mayor in Carriage    

2010 Parade pictures





We offer television stations a 720p file with b-roll footage you can use in pre-parade coverage. The files have both parade participant and crowd scenes.

MOV format


AVI format