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© 2008 Mayor’s Fourth of July Parade Committee

Media Resource Page

This page is reserved for members of the media who need resources for reporting on the Alameda Mayor's Forth of July Parade.  All materials on this page are copyrighted, and available to the media only.

Quick Links:

Background information: Background information about the parade
Contacts: Contact information for parade committee members
This year's parade: Information specific to this year's event
Directions for news vans: (opens a new window)
PSAs: Television and radio PSA files
Grand Marshals: Photos and background on grand marshals
Deputy Grand Marshals: Photos and background on deputy grand marshals
Photographs: Still photos suitable for magazines, newspapers, and web sites
Video: Broadcast-ready video clips

 


Background information:

The Alameda 4th of July Parade is the second longest Independence Day parade in the nation. With over 170 floats that travel a three mile route, the parade has become the central activity of the Bay Area's Fourth of July weekend.

The parade boasts the longest route in the United States, drawing over 20,000 spectators from the region. Parade entries cross the full spectrum of Bay Area residents includes:

  • Equestrians
  • Dance troops
  • Floats and antique cars
  • A large variety of bands

The Parade Committee, as a 501c3 organization, donates to the high school and middle school bands that participate in the parade. This year the Parade Committee is looking to donate a total of $10,000 to school music programs. Sponsor participation helps assure that the costs of the parade are covered and that donations can be made to the schools' music programs.

Many community members host front yard barbeques where their friends and family come together to watch the Parade. It is a tradition for many families to return to the same spot along the Parade route to celebrate the Fourth of July year after year.

The Mayor’s 4th of July Parade was voted the “Best Hometown Celebration” for 2007 and "Best Hometown Parade" for 2008 by the East Bay Express. They proclaimed the parade “…a bit of Kansas right here in the East Bay.”

http://bestof.eastbayexpress.com/bestof/award.php?award=424053&year=2007
http://www.eastbayexpress.com/bestof/best_hometown_parade/BestOfAward?oid=776998

BEST HOMETOWN PARADE 2008 Alameda Fourth of July Parade

"Everybody loves a parade, and Alameda's annual Mayor's Fourth of July extravaganza — always on July 4, no matter what the day, natch — attracts some 20,000 spectators, or roughly one-third of the city's population. Everyone and then some are there to wave flags and witness color guards, marching bands, baton twirlers, classic cars, horses, politicians, veterans, and floats, floats, floats. The parade route is longer than three miles, allowing the city to claim it as the longest parade procession ever, which no one bothers to challenge. Families and friends lucky enough to live on the parade route host barbecues as the spectacle winds past, while others from Alameda and throughout the Bay Area contentedly nab spots along coveted stretches of Park Street, Grand, Central and Otis for optimal viewing. This event epitomizes Americana at its finest and is the best hometown parade going in the East Bay, no question. Makes you proud to be an American."


Contacts:

MEDIA Guy Smith – 510-521-4477, guy.smith@SiliconStrat.com
CHAIRPERSON Barbara Price – 510-633-9550, barbara@pkconsultants.com

 


This year's parade:

THEME:   Alameda, Clean and Green

SCHEDULE:

All activities occur on Friday, July 4th, 2008. 

Alameda Race:                      Starts at 9:45AM

Parade:                                   Starts at 10AM

Jumpin' & Jivin' Jubilee:       Starts noon and runs until 4:00pm

POSTER:  Please use the link-in image (1200 dpi JPEG) for publication with news items.

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1200 dpi JPEG (2MB)

PSAs:

  Quick Review Full File
Television:
29 seconds
Windows WMV file, 1.3MB, low-rez NTSC ready (AVI) formatted, 4.3 MB

NTSC ready (WMV) formatted, 7.4 MB

(right click on file and select "Save Target As ...")

Radio:
29 seconds
  MP3 file, 0.5MB
WAV file, 10MB
RAW file, 8MB

Grand Marshal:

Ann McCormick
Downloading Press Ready Photos: Thumbnails appearing here have links to higher resolution photographs.

Right-click on the photograph and select "Save target as ..." (Internet Explorer) or "Save link as ..." (Firefox).

To view the higher resolution image, simply click on it.

Background:

Ann McCormick has been President of the City of Alameda’s Public Utility Board since 2004 after serving as a Commissioner on the Board for the previous three years.

The Board oversees the operation of Alameda Power & Telecom, our City’s own municipal utility company, and provides local control of energy planning, rates, efficiency programs and power supply. As a Commission and Board President, Ann has been active in directing AP&T’s expanding energy efficiency programs and aggressive renewable energy goals. Currently, more than 80% of Alameda’s power is provided from renewable, carbon-free sources such as geothermal, hydroelectric, wind, and landfill gas.

Ann has been an energy and engineering consultant for more than 20 years, specializing in energy efficiency, sustainable design, and environmentally responsible generation. She is a Principal of the energy consulting firm Newcomb Anderson McCormick, Inc. and provides consulting to local governments, large energy users, and utilities statewide.

She holds a Masters degree in Mechanical Engineering from the University of Wisconsin Madison’s Solar Energy Laboratory and a Bachelors degree also in Mechanical Engineering from Michigan State University. She is a Registered Engineer in the State of California, a Certified Energy Manager, and a LEED Accredited Professional.

Ann has lived in Alameda since 1990 with her husband John who is a manager at BART, specializing in transit vehicle efficiency. They have two children, Kelly (age 13) and Daniel (age 11), and are pleased to be raising a family in such a supportive and environmentally aware community.

Deputy Grand Marshals:

  Ilya Pinsky Andy Henning
Photo Thumbnails appearing here are links to higher resolution photographs.
Background Ilya Pinsky, a Junior at the Alameda Community Learning Center, is a member of the Alameda Youth Advisory Commission, ten Alameda students who meet bi-monthly with city officials to advise them on issues concerning local youth.

The Commission is currently involved in surveying Alameda youth to make recommendations for improving youth services in the city.

Prior to joining the Alameda Youth Advisory Commission, Ilya volunteered as a Youth Advocate for the McCallum Youth Court, providing advocacy for youth offenders in Alameda County. A junior at the Alameda Community Learning Center, Ilya was deeply involved in the successful Measure H campaign to support Alameda’s schools. He served as a phone bank organizer, coordinating parent volunteers at the phone, and walked door to door to get voters to support Measure H. On voting day he acted as a "Get Out the Vote Coordinator

 
Andy Henning is an active leader in his school and his Scout Troop where he was recently awarded the rank of Eagle Scout. Andy is a committed volunteer at the First Presbyterian Church of Alameda, and his Eagle Project included replacing benches on the church grounds.

On June 1st 2008, Andy graduated from St. Mary's College High School in Berkeley, and plans to attend UC Berkeley in the Fall, where he will possibly major in Anthropology and Geography. At St. Mary’s, Andy was a member of the 2007 State Runner-Up Cross Country Team and in the spring earned All-League honors on the Track in the 800m.

He was also a member of the St. Mary’s Jazz Ensemble where he played the Baritone Saxophone. Andy has also demonstrated tremendous courage over the last two years by continuing his volunteer efforts while also winning his battle with cancer.


Photographs:

Thumbnails appearing here are links to higher resolution photographs.  Right-click on the photograph and select "Save target as ..." (Internet Explorer) or "Save link as ..." (Firefox).  To view the higher resolution image, simply click on it.

Parade Committee
Committee members (left to right):

1st row: Del Blaylock, Mark Sorenson, Barbara Price (seated), Steve Helwig, Carrie Dobert, Jean Breitkopf

2nd row: Mat Hoffman, Nicole Santilena, Jim Franz, Wendell Stewart, Sam Sause, Karl Breitkopf

3rd row: Motor Officer Glen Davies, Motor Officer David Ellis

 

Participants
Marines and Colors ROTC Rifle Squad Zap Cars
Chaplin on Scooter Carriage Bagpipe Player
Marching Band Drummers Marching Band Horns Marching Band Flutes
Horse Ballet Cowgirl Cowboys
Music Float Music Float Kids on Bikes
 
Mexican Float Antique Fire Truck  
Spectators
 
Parade committee and dignitaries
   
Mayor in Carriage    

 


Video:

The following video clips shows the parade and spectators.  Click on "preview" for a streaming format (Microsoft WMV).  Right click on "Production" and select "Save target as ..." for DV-AVI (NTSC) version.

Floats and marchers Preview Production 310MB
Spectators Preview Production 188MB
Kids Preview Production 76MB
Misc scenes Preview Production 53MB