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© 2009 Mayor’s Fourth of July Parade Committee

Media Resource Page

This page is reserved for members of the media who need resources for reporting on the Alameda Mayor's Forth of July Parade.  All materials on this page are copyrighted, and available to the media only.

Quick Links:

Background information: Background information about the parade
Contacts: Contact information for parade committee members
This year's parade: Information specific to this year's event
Directions for news vans: (opens a new window)
PSAs: Television and radio PSA files
Grand Marshals: Photos and background on grand marshals
Deputy Grand Marshals: Photos and background on deputy grand marshals
Photographs: Still photos suitable for magazines, newspapers, and web sites
Video: Broadcast-ready video clips

 


Background information:

The Alameda 4th of July Parade is the second longest Independence Day parade in the nation. With over 170 floats that travel a three mile route, the parade has become the central activity of the Bay Area's Fourth of July weekend.

The parade boasts the longest route in the United States, drawing over 20,000 spectators from the region. Parade entries cross the full spectrum of Bay Area residents includes:

  • Equestrians
  • Dance troops
  • Floats and antique cars
  • A large variety of bands

The Parade Committee, as a 501c3 organization, donates to the high school and middle school bands that participate in the parade. This year the Parade Committee is looking to donate a total of $10,000 to school music programs. Sponsor participation helps assure that the costs of the parade are covered and that donations can be made to the schools' music programs.

Many community members host front yard barbeques where their friends and family come together to watch the Parade. It is a tradition for many families to return to the same spot along the Parade route to celebrate the Fourth of July year after year.

The Mayor’s 4th of July Parade was voted the “Best Hometown Celebration” for 2007 and "Best Hometown Parade" for 2008 by the East Bay Express. They proclaimed the parade “…a bit of Kansas right here in the East Bay.”

http://bestof.eastbayexpress.com/bestof/award.php?award=424053&year=2007
http://www.eastbayexpress.com/bestof/best_hometown_parade/BestOfAward?oid=776998

BEST HOMETOWN PARADE 2008 Alameda Fourth of July Parade

"Everybody loves a parade, and Alameda's annual Mayor's Fourth of July extravaganza — always on July 4, no matter what the day, natch — attracts some 20,000 spectators, or roughly one-third of the city's population. Everyone and then some are there to wave flags and witness color guards, marching bands, baton twirlers, classic cars, horses, politicians, veterans, and floats, floats, floats. The parade route is longer than three miles, allowing the city to claim it as the longest parade procession ever, which no one bothers to challenge. Families and friends lucky enough to live on the parade route host barbecues as the spectacle winds past, while others from Alameda and throughout the Bay Area contentedly nab spots along coveted stretches of Park Street, Grand, Central and Otis for optimal viewing. This event epitomizes Americana at its finest and is the best hometown parade going in the East Bay, no question. Makes you proud to be an American."


Contacts:

MEDIA Guy Smith – 510-521-4477, guy.smith@SiliconStrat.com
CHAIRPERSON Barbara Price – 510-633-9550, barbara@pkconsultants.com

 


This year's parade:

THEME:   Celebrate Independence and the 4th of July

SCHEDULE:

All activities occur on Saturday, July 4th, 2009. 

Alameda Race:                      Starts at 9:45AM

Parade:                                   Starts at 10AM

Jumpin' & Jivin' Jubilee:       Starts noon and runs until 4:00pm

POSTER:  Please use the link-in image (EPS) for publication with news items.

720x1280 JPG (1.6MB)
Press Ready EPS (12MB)

PSAs:

  Quick Review Full File
Television:
29 seconds
Windows WMV file, 1.3MB, low-rez NTSC ready (AVI) formatted, 4.3 MB

NTSC ready (WMV) formatted, 7.4 MB

H.264 ready (MOV) formatted, 45.5MB

(right click on file and select "Save Target As ...")

Radio:
29 seconds
  MP3 file, 0.5MB
WAV file, 10MB
RAW file, 8MB

Grand Marshals:

 

Mary Kenney

In Memorial

Roger Bauer
Photo Thumbnails appearing here are links to higher resolution photographs.  Right-click and "Save link as ..." Photo to be posted Photo to be posted
Background (Sadly, Mary Kenney passed away shortly after being elected Grand Marshal.  Her family will take her place in the parade)

Mary Kenney has selflessly dedicated herself to the community of Alameda for over 50 years.

While raising four children and working full-time, Mary has provided thousands of hours as a community volunteer and leader. Ranging from serving as a Girl Scout leader and PTA volunteer to President of multiple service organizations, service includes:

  • President – Alameda Junior Women’s League
  • Board President – Girls Inc. of the Island City
  • Chair – Alameda Family Service League (AFSL).

Mary is currently President of the Alameda Welfare Council and board member of the Alameda Library Foundation. Mary has chaired innumerable committees including the AFSL Holiday Home Tour (multiple years) and held many other leadership positions.

Mary is an exemplar dedicated community servant, and most remarkably, has remained committed to her community service even when facing serious health challenges and adversity.

Reverend Roger Bauer has lived a life of service to Alameda for nearly 30 years.

In addition to serving 28 years first as Associate, and then Senior Pastor of Immanuel Lutheran Church, he has also served in volunteer capacities in virtually every community and social service organization in the community.

He is currently Board Chair of the Alameda Point Collaborative, Co-chair of the Alameda Ministerial Association, on the Board of the Alameda Rotary Club, and the Alameda Boy Scouts Fundraising Committee. He serves on the Alameda’s Hate Incident Response Team (HIRT), the Alameda Disaster Council, the Police Chief’s Advisory Council, and he is volunteer Chaplain to the Alameda Police Department.

In 2000, he co-founded, and continues to co-chair, the Alameda Services Collaborative, a group of 30+ non-profit organizations serving low-income, disabled, seniors, and Alameda families with children.

He has been a bright, shining light for the many thousands of lives he has touched, an inspiration to most, and an unforgettably positive presence for all. His music and his passion for justice and truth have been legendary.

Deputy Grand Marshals:

  Anjuli Sastry William Keane
Photo Thumbnails appearing here are links to higher resolution photographs. Right-click and "Save link as ..." Photo to be posted Photo to be posted
Background Anjuli Sastry is my nominee for her dedication of improving the lives of others in our community. She is able to see what is needed to support a better quality of life for those in need in our community, and she can stimulate her fellow teens to step forward with passion to provide those services to their fellow citizens.

She is currently a member of the Alameda Youth Advisory Commission, and has served

on the Executive Team for Alternatives In Action . An avid writer, she is on this year’s

Alameda High School “Oak Leaf” newspaper staff, has been an Intern for the Alameda SUN since 2007, and has written for and served on the Editorial Board for the “OUT LOUD” teen magazine since it’s inception in 2006.

As a Red Cross Youth, she is the President of the Alameda High School Red Cross Club, one of only two youth to serve on the American Red Cross Bay Area Board of Directors, and she was selected to represent Bay Area Red Cross Youth at this year’s “National Red Cross Youth Institute” in Florida.

Anjuli is one of six Red Cross trained teen presenters that taught “Together We Prepare” to our elementary schools, and she has coordinated a number of Alameda Red Cross Youth projects over the past three years.

In addition, she has supported the Alameda Food Bank by sorting can goods, collected funds for UNICEF to help stamp out Measles and HIV AIDS and has coordinated setting up Toys for Tots for needy children. This year alone, she has put in more than 300 hours of community service.

William has held a Lenten Food Drive at his school for each of the last 7 years, reaching a peak of over 1,000 pounds collected last year.

William conceived of the idea in the First Grade and has taken sole responsibility for the effort each year. With the assistance of his teachers, he has made school wide announcements to publicize the effort and with other student volunteers, counts the donations by classroom before his parents assist in bringing the food to the Food Bank on each Friday of Lent.

He also organizes an opportunity for a Food Bank representative to come speak to the assembled school each year, which has in turn led to an entire classroom volunteering at the Food Bank as a field trip.

Over the 7 years, William has collected over 2 tons of food for his community and we hope we will see him for another 5 years before he is off to college.


Photographs:

Thumbnails appearing here are links to higher resolution photographs.  Right-click on the photograph and select "Save target as ..." (Internet Explorer) or "Save link as ..." (Firefox).  To view the higher resolution image, simply click on it.

Parade Committee

Committee members (left to right):  Maria DiMeglio; Carrie Dobert; Jared Kissack; Sam Sause; Christina Baines; Jim Franz Barbara Price; Mark Sorenson; Nicole Santelina; Steve Helwig; Wendell Stewart, Glen Anderson.

 

Participants

Crucible's ERV

Typical Parade Entries
Marines and Colors ROTC Rifle Squad Zap Cars
Chaplin on Scooter Carriage Bagpipe Player
Marching Band Drummers Marching Band Horns Marching Band Flutes
Horse Ballet Cowgirl Cowboys
Music Float Music Float Kids on Bikes
 
Mexican Float Antique Fire Truck  
Spectators
 
Parade committee and dignitaries
   
Mayor in Carriage    

 


Video:

The following video clips shows the parade and spectators.  Click on "preview" for a streaming format (Microsoft WMV).  Right click on "Production" and select "Save target as ..." for DV-AVI (NTSC) version.

Floats and marchers Preview Production 310MB
Spectators Preview Production 188MB
Kids Preview Production 76MB
Misc scenes Preview Production 53MB