Media Resource Page

This page is reserved for members of the media who need resources for reporting on the Alameda Mayor's Forth of July Parade.  All materials on this page are copyrighted, and available to the media only.

Quick Links:
Background information: Background information about the parade
Contacts: Contact information for parade committee members
This year's parade: Information specific to this year's event
Directions for news vans: (opens a new window)
PSAs: Television and radio PSA files
Grand Marshals: Photos and background on grand marshals
Deputy Grand Marshals: Photos and background on deputy grand marshals
Photographs: Still photos suitable for magazines, newspapers, and web sites
Video: Broadcast-ready video clips

 


Background information:

The Alameda 4th of July Parade is the second largest and longest Independence Day parade in the nation. With over 170 floats and 2,500 participants who travel a three mile route, the parade has become the central activity of the Bay Area's Fourth of July weekend.

The parade boasts the longest route in the United States, drawing over 20,000 spectators from the region. Parade entries cross the full spectrum of Bay Area residents includes:

The Parade Committee, as a 501c3 organization, donates to the high school and middle school bands that participate in the parade. This year the Parade Committee is looking to donate a total of $10,000 to school music programs. Sponsor participation helps assure that the costs of the parade are covered and that donations can be made to the schools' music programs.

Many community members host front yard barbeques where their friends and family come together to watch the Parade. It is a tradition for many families to return to the same spot along the Parade route to celebrate the Fourth of July year after year.

The Mayor’s 4th of July Parade was voted the “Best Hometown Celebration” for 2007 and "Best Hometown Parade" for 2008 by the East Bay Express. They proclaimed the parade “…a bit of Kansas right here in the East Bay.”

http://bestof.eastbayexpress.com/bestof/award.php?award=424053&year=2007
http://www.eastbayexpress.com/bestof/best_hometown_parade/BestOfAward?oid=776998

BEST HOMETOWN PARADE 2008 Alameda Fourth of July Parade

"Everybody loves a parade, and Alameda's annual Mayor's Fourth of July extravaganza — always on July 4, no matter what the day, natch — attracts some 20,000 spectators, or roughly one-third of the city's population. Everyone and then some are there to wave flags and witness color guards, marching bands, baton twirlers, classic cars, horses, politicians, veterans, and floats, floats, floats. The parade route is longer than three miles, allowing the city to claim it as the longest parade procession ever, which no one bothers to challenge. Families and friends lucky enough to live on the parade route host barbecues as the spectacle winds past, while others from Alameda and throughout the Bay Area contentedly nab spots along coveted stretches of Park Street, Grand, Central and Otis for optimal viewing. This event epitomizes Americana at its finest and is the best hometown parade going in the East Bay, no question. Makes you proud to be an American."


Contacts:
MEDIA Guy Smith – 510-521-4477, guy.smith@SiliconStrat.com
CHAIRPERSON Barbara Price – 510-633-9550, barbara@pkconsultants.com

 


This year's parade:

THEME:   Partners in Community Service

Community service is a long and deep tradition in Alameda, and certain special residents have always contributed.  We honor them this year and all those who serve their neighbors (see Grand Marshal bios for a human interest tie-in to the theme).

SCHEDULE:

All activities occur on Sunday, July 4th, 2010. 

Alameda Race:                      Starts at 9:45AM (www.alamedarace.com)

Parade:                                   Starts at 10AM

Jumpin' & Jivin' Jubilee:       Starts noon and runs until 4:00pm

POSTER:  Please use the link-in image (EPS) for publication with news items.

1200x1800 JPG (2.3MB)
Press Ready EPS (2.2MB)

PSAs:
  Quick Review Full File
Television:
29 seconds
Windows WMV file, 1.3MB, low-rez NTSC ready (AVI) formatted, 4.3 MB

NTSC ready (WMV) formatted, 7.4 MB

H.264 ready (MOV) formatted, 45.5MB

(right click on file and select "Save Target As ...")

Radio:
29 seconds
  MP3 file, 0.5MB
WAV file, 10MB
RAW file, 8MB

Grand Marshals:
 

"Lil" and Norma Arnerich

Photo Thumbnails appearing here are links to higher resolution photographs.  Right-click and "Save link as ..."
Background

Sharing life for 60 years, Anthony “Lil” and Norma Arnerich also share honors as this years Grand Marshals.

A couple since their freshman year, Lil (short for ‘little’ being the youngest of his brothers) and Norma have given much to Alameda, supervising recreation, serving on the city council, various governmental boards as well as promoting numerous measures that have preserved Alameda’s charm, green spaces and family-friendly culture.

The very physical essence of Alameda was affected by the Arnerich’s, who were instrumental in promoting both Measure A, which kept high-rises off the island, and Measure C which let voters determine if parks and other public properties could be sold. Even Park Street’s Paul’s Newsstand was preserved thanks to the efforts of the Arnerich’s.

Special to our Fourth of July celebration is the Arnerich’s own patriotism, reflected by their flying the flag outside their home every day for over 50 years, an effort for which they were recognized by the Daughters of the American revolution.

Youth sports have always be center to the Arnerich’s efforts. Lil, a former pro baseball player, says “I’d rather a kid with a bat breaks a window than breaks the law.” The Arnerich’s have been involved in the Special Olympics, Little League, Babe Ruth ball, Connie Mack Baseball, the Boy Scouts, Boy's Club, Alameda Swim Teams and the National Hoop-Shoot Contest.

“Life gives us all a banquet, but not everybody eats,” is one of Lil’s favorite sayings. “That is why we get involved. Some say ‘Why doesn’t the city do something’ but do not get involved. We do.”

Deputy Grand Marshals:
  Acen Datuin
Photo Thumbnails appearing here are links to higher resolution photographs. Right-click and "Save link as ..."
Photo by Al Wright, Raintree Studios
Background

When aspiring journalist Acen Datuin became the editor in chief of Alameda Science and Technology Institute’s newspaper, The Talon, he wanted to make a difference.

“I felt our newsletter was taken for granted, often times being left on tables or sitting in recycling bins.” Instead of giving up on the newspaper, he assumed a leadership role and led the effort to convert from print to an electronic format and build a new website. Being a leader has fueled many passions for Acen, who strives to make his parents proud by volunteering whenever he can, creating new opportunities for himself and others at ASTI.

Alongside his work as Editor in Chief for the Talon, he also serves as the Senior Editor for ASTI’s yearbook as well as the President/Founder of the Pilipino Student Association, a club aimed towards helping students with Filipino backgrounds strive academically and to learn more about their history and culture. He also serves on the AUSD Board as a representative from ASTI.

Acen’s service to the community goes well beyond his activities at ASTI.   Not only is he the Co-President of Interact at ASTI, he also works at the District Level as Area One Director for Interact District 5170 where he oversees all Interact Clubs in Alameda, Oakland, and Emeryville. He is President of Alameda Rotary’s Interact Clubs, which include the College of Alameda, Asti, and Encinal high schools.

(Interact is a Rotary-sponsored service club for young people age 14-18. Their Clubs can either be school or community based and are required to carry out at least two service projects annually; one which serves their school or community and another that furthers international understanding.)

Acen’s enthusiasm and leadership by example has inspired other youth to be involved in Interact, and he recently successfully recruited seven youths to attend this year’s Camp Ryla (Rotary Youth Leadership Awards) scholarship program. This scholarship program benefits students of all backgrounds that have demonstrated leadership potential and will benefit from an opportunity to attend a leadership camp.


Photographs:

Thumbnails appearing here are links to higher resolution photographs.  Right-click on the photograph and select "Save target as ..." (Internet Explorer) or "Save link as ..." (Firefox).  To view the higher resolution image, simply click on it.

Parade Committee

Committee members (left to right):  Maria DiMeglio; Carrie Dobert; Jared Kissack; Sam Sause; Christina Baines; Jim Franz Barbara Price; Mark Sorenson; Nicole Santelina; Steve Helwig; Wendell Stewart, Glen Anderson.

 

Participants

Well’s Fargo Stagecoach

R.A.C.E
Photos by Ed Jay Photography
 
Typical Parade Entries
Marines and Colors ROTC Rifle Squad Zap Cars
Chaplin on Scooter Carriage Bagpipe Player
Marching Band Drummers Marching Band Horns Marching Band Flutes
Horse Ballet Cowgirl Cowboys
Music Float Music Float Kids on Bikes
 
Mexican Float Antique Fire Truck  
Spectators
 
Parade committee and dignitaries
   
Mayor in Carriage    
2010 Parade pictures
     

Historical

1909    
1976    
 

 


Video:

The following video clips shows the parade and spectators.  Click on "preview" for a streaming format (Microsoft WMV).  Right click on "Production" and select "Save target as ..." for DV-AVI (NTSC) version.

Floats and marchers Preview Production 310MB
Spectators Preview Production 188MB
Kids Preview Production 76MB
Misc scenes Preview Production 53MB