This page is reserved for members of the media who need resources for reporting on the Alameda Mayor's Forth of July Parade. All materials on this page are copyrighted, and available to the media only.
| Background information: | Background information about the parade |
| Contacts: | Contact information for parade committee members |
| This year's parade: | Information specific to this year's event |
| Directions for news vans: | (opens a new window) |
| PSAs: | Television and radio PSA files |
| Grand Marshals: | Photos and background on grand marshals |
| Deputy Grand Marshals: | Photos and background on deputy grand marshals |
| Photographs: | Still photos suitable for magazines, newspapers, and web sites |
| Video: | Broadcast-ready video clips |
The Alameda 4th of July Parade is the second largest and longest Independence Day parade in the nation. With over 170 floats and 2,500 participants who travel a three mile route, the parade has become the central activity of the Bay Area's Fourth of July weekend.
The parade boasts the longest route in the United States, drawing over 20,000 spectators from the region. Parade entries cross the full spectrum of Bay Area residents includes:
The Parade Committee, as a 501c3 organization, donates to the high school and middle school bands that participate in the parade. This year the Parade Committee is looking to donate a total of $10,000 to school music programs. Sponsor participation helps assure that the costs of the parade are covered and that donations can be made to the schools' music programs.
Many community members host front yard barbeques where their friends and family come together to watch the Parade. It is a tradition for many families to return to the same spot along the Parade route to celebrate the Fourth of July year after year.
The Mayor’s 4th of July Parade was voted the “Best Hometown Celebration” for 2007 and "Best Hometown Parade" for 2008 by the East Bay Express. They proclaimed the parade “…a bit of Kansas right here in the East Bay.”
http://bestof.eastbayexpress.com/bestof/award.php?award=424053&year=2007
http://www.eastbayexpress.com/bestof/best_hometown_parade/BestOfAward?oid=776998
BEST HOMETOWN PARADE 2008 Alameda Fourth of July Parade
"Everybody loves a parade, and Alameda's annual Mayor's Fourth of July extravaganza — always on July 4, no matter what the day, natch — attracts some 20,000 spectators, or roughly one-third of the city's population. Everyone and then some are there to wave flags and witness color guards, marching bands, baton twirlers, classic cars, horses, politicians, veterans, and floats, floats, floats. The parade route is longer than three miles, allowing the city to claim it as the longest parade procession ever, which no one bothers to challenge. Families and friends lucky enough to live on the parade route host barbecues as the spectacle winds past, while others from Alameda and throughout the Bay Area contentedly nab spots along coveted stretches of Park Street, Grand, Central and Otis for optimal viewing. This event epitomizes Americana at its finest and is the best hometown parade going in the East Bay, no question. Makes you proud to be an American."
| MEDIA | Guy Smith – 510-521-4477, guy.smith@SiliconStrat.com |
| CHAIRPERSON | Barbara Price – 510-633-9550, barbara@pkconsultants.com |
THEME: Partners in Community Service
Community service is a long and deep tradition in Alameda, and certain special residents have always contributed. We honor them this year and all those who serve their neighbors (see Grand Marshal bios for a human interest tie-in to the theme).
SCHEDULE:
All activities occur on Sunday, July 4th, 2010.
Alameda Race: Starts at 9:45AM (www.alamedarace.com)
Parade: Starts at 10AM
Jumpin' & Jivin' Jubilee: Starts noon and runs until 4:00pm
POSTER: Please use the link-in image (EPS) for publication with news items.
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1200x1800 JPG (2.3MB) |
| Press Ready EPS (2.2MB) |
| Quick Review | Full File | |
| Television: 29 seconds |
Windows WMV file, 1.3MB, low-rez | NTSC ready (AVI)
formatted, 4.3 MB NTSC ready (WMV) formatted, 7.4 MB H.264 ready (MOV) formatted, 45.5MB (right click on file and select "Save Target As ...") |
| Radio: 29 seconds |
MP3 file, 0.5MB WAV file, 10MB RAW file, 8MB |
Thumbnails appearing here are links to higher resolution photographs. Right-click on the photograph and select "Save target as ..." (Internet Explorer) or "Save link as ..." (Firefox). To view the higher resolution image, simply click on it.
The following video clips shows the parade and spectators. Click on "preview" for a streaming format (Microsoft WMV). Right click on "Production" and select "Save target as ..." for DV-AVI (NTSC) version.
| Floats and marchers | Preview | Production | 310MB |
| Spectators | Preview | Production | 188MB |
| Kids | Preview | Production | 76MB |
| Misc scenes | Preview | Production | 53MB |